FMI Website Re-Branding

These are my comps for a website and mobile app redesign for FMI (Foundation Medicine, Inc). I worked on these during my tenure at THREAD, a healthcare-based agency that serviced this client. The existing site was very dated and disinteresting, even though the client was anything but disinteresting. The strategy was to improve the user experience based on all the different parties that would access this site (doctors, pharma, patients, etc.) and create a design that both supported this new user experience and added some energy and color to the brand.

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