This project tasked me with creating a logo identity and package design for a new brand of all-natural, sustainable frozen shrimp. First, we had to establish a brand name. After providing an extensive variety of name ideas, the client selected Honest Catch. Next, the client selected this logo from approximately 8 initial designs that I provided. Then the package design was created around the selected logo. The product itself is a more premium product and demanded an identity to set itself apart from lower cost frozen seafood, and to stand out from its competitors.