Taste Wins

Our client, Taster's Choice, wanted to create an FSI to promote their recent high score in taste tests, where they scored higher than one of the leading roast and ground brands. The concept was inspired by the idea of reading the front page of a newspaper the day after a major sporting event (in this case, a boxing match). Taste Wins by KO was the idea. And the scene with the paper and a morning cup of coffee was the perfect natural scene to bring the concept to life while addressing the brand objective.

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