ESPN/Nesquik: The Ultimate Pass

These are some of the elements from the Nesquik-ESPN promotion: The Ultimate Pass. This promotion was conceived and executed at Alcone. The original research was that Nesquik bottles were popular with the same people who visited ESPN.com on a frequent basis. The Ultimate Pass promotion came to life as an on-pack sweepstakes, designed to get Nesquik ready-to-drink consumers to enter on-pack codes online for a chance at prizes. The promotion was supported on ESPN.com and on Facebook, along with a great deal of push on ESPN radio. Video of Chris Berman and Scott Van Pelt was taken in Bristol, CT at both ESPN studios and an off-site private studio. For this project, I collaborated with Carlos Musquez (VP Creative Director), and Cameron Young and Edward Babaian as copywriters. Merit/Andrew did the video production and editing.

Co-branded promotion identity
Facebook video of Chris Berman outtakes
Sales team incentive video featuring Scott Van Pelt
On-pack promotional graphic
Web banners featured on ESPN.com
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