Thermador Personalities

This campaign was created for Thermador® with E/LA Advertising. Thermador kitchen appliances are superior in design and intended for the most discerning chefs and food enthusiasts. And those people have an uncompromising personality when it comes to preparing their craft - they have an ego, and that's a good thing. This campaign was meant to A) showcase the beauty and class of a Thermador kitchen, while B) employing a communication strategy that speaks effectively, and humorously, to the target audience.