Visa and NFL are teaming up to give one lucky fan the ultimate Super Bowl experience. And what makes Super Bowl XLVIII the holy grail of all Super Bowls? It’s taking place in New York!
We were tasked with combining the excitement of the big apple with the unforgettable action of the big game. Here’s a version we were especially proud of.
Extensions of this campaign could come to life as digital billboards that seamlessly blend with any big city's skyline. The subway stations in LA and NY would also be great hubs to create a mural of this piece.
Matt Kincaid re-created the city of New York as though it were the actual field for the game, adding lights and yard markers to the city landscape. This was all Photoshop manipulation.